Hear from my clients…


Anna Szwed

Business Unit Manager Ecophon & Saint-Gobain Ceilings for Czech Republic and Slovakia

I would like to thank Alena for the coaching she gave me during the SHELeads Program.

The program helped me define who I am and find strengths that I didn’t even know I had. My new self-awareness allowed me to improve my leadership style, which finally benefited my organization as a whole. I learned a lot from Alena about dealing with leadership challenges and building a high-performing team. She helped me understand what it means to be an effective leader and a co-worker.

If you are looking for professional development, I highly recommend Alena and her SHELeads Program!


I met Alena at her workshop shortly after I was appointed as director of a company. I liked her presentation style and her content. I immediately felt that she was a woman who could understand my needs and offer a great advice, because she’s been in business for a long time. I quickly realized I was right and that I could learn a lot from her… In my new position I was facing a lot of new challenges and I knew more were to come. I wanted to be ready for them, handle them correctly and in my own authentic way. By which I mean leveraging my strengths, becoming aware of my weaknesses, and also of who I am as a person and a professional, identifying and empowering my own way of communicating and managing people, my working and presentation style, and living my life in general. And Alena and her program enabled me to do all of that.

I enjoyed all parts of the program - learning about myself, about communication and public speaking. In the last two areas I had a lot of knowledge and skills already but thanks to Alena I was able to sharpen them and move to a new level. I learned and gained the most from the first part of the program. You see, you can find many courses about communication and public speaking, but they do not really guide you or help you get to know yourself better, identify your strengths, weaknesses, or obstacles that prevent you from achieving that you want. However, Alena’s program’s content and exercises helped me to identify all this and use it as a basis to develop my own communication and presentation style.

I really enjoyed the whole program not only because of its content but also thanks to the other amazing ladies who were part of it. It was great to see the progress of all of us in real time week after week. If you want to get to the next level in your life and your career, I highly recommend Alena and her SHELeads Program.


Jana Valušová

Director, GTS Alive, ISIC Czech Republic


This program has definitively exceeded my expectations and to meet Alena has been a gift in my life. Besides being a great speaker, Alena is an admirable person and thanks to her tremendous support, commitment and precise recommendations, she has brought out the best in me. Not only have I dramatically increased my self-awareness, but I have learned invaluable techniques to boost my confidence, leaderships skills and to communicate with high impact. All these lessons learnt are definitively going to help me both in my professional and in my personal life.

Without a doubt, I recommend it and for me it has been the most effective leadership program I have ever taken!


Beatriz San Pedro Jiménez

Customer Experience and Process Transformation leader, Orange Spain


Jitka Loucká

Executive Director, Hispano-Czech Chamber of Commerce, Spain

I decided to enroll in the program because I wanted to improve my public speaking abilities, better organize my time and be more effective in general. I already knew Alena’s work so I had big expectations but I could hardly fathom the profound impact this program would have on my life, not only the professional but also my personal life.

It had a very logical structure divided into modules, each session was packed with a highly relevant and valuable content. We shared our progress in a private group to get feedback and to inspire each other, which was very helpful. Alena was guiding us on our way to discover our unique, strong and powerful self with her authentic enthusiasm, careful listening and an open mind and heart.

How many times do you have the possibility to stop and think about what really matters? During the three month program I enjoyed every single day discovering new things about myself, it is tough at times, especially when you uncover something negative you were completely blind to. But it is necessary to become conscious of it in order to grow.

Do you really know who you are and which direction you want to follow in life? What your dreams and objectives are? Do you understand the needs of the people around you? Do you communicate with the right style and words to get your point across? Do you know how to make your presentations more impactful? Are you aware of your true feminine power and know how to leverage it? Alena will help you find the answers!


I was asked by Alena to write a testimonial for her SheLeads Program. To be honest, I’d rather not because I can foresee what will happen. If I publish this testimonial, people will bend over backwards to enroll in her course, and as the crowds pour in and go through her course, other people will learn what I have learnt. But that’s invaluable, and actually, I do not want anyone to know! On the other hand, Alena has helped me so much that if this testimonial is how I can pay her back, it will be my pleasure to do so.

So here we go: First, I would like to appreciate that the structure was meticulously prepared. I personally have put together hundreds of courses, and I have hardly ever seen anything thought through in such minute detail. After my initial grumbling about the webinar-style format, I had to admit it worked perfectly.

Second, in the first part of the course, we were going through a very demanding and emotional self-discovery. And at this stage, I could rely on her, I could show my darkest and weakest sides, I could dismantle myself into tiny pieces without being scared that it would go public or that she would use it against me. And thanks to Alena I was able to put the “dismantled myself” back in place and the picture I got of me now is much clearer.

Third, she was very supportive. She knew how to boost our energy, how to „pick us up” when we felt down and were giving up. She was interested, all the time, listening carefully, and then chipping in with her advice. And her advice was never shallow, or maybe sometimes it was, but it was for a good reason. Last but not least, Alena does not only teach something that she has learnt in another course, but she also lives that. She has hundreds of examples up her sleeve that perfectly illustrate the relevant issue, you can even learn a lot just by shadowing her.

If I were to change something about the course, I would welcome a short one- or two-week break in between the modules to have more time to ruminate about what I have learnt and get it more under my skin. To conclude, this course was a huge leap forward in my career and I am honestly grateful for it.


Ivana Hrubá

Expert in legal translation, English communication skills, intercultural communication and the Head of Belisha Beacon


“Outstanding and impactful!”

Alena did an incredible job at our Leadership Conference in France in helping us to realise what matters in communication, and how to make a significant impact. We had the opportunity to see her again during a Leadership event in Spain. Her intervention was, once again, outstanding and impactful!

— Chantal Goodwin, Senior Manager, Business Planning Office, Amadeus IT Group

“I have watched Alena in action, she magnetizes audiences! 

They get glued to her power and ability to communicate what it’s important. The ideas and principles that Alena shares have amazing value and people’s experiences are awesome! I absolutely recommend Alena if you want to have a success!

— Javier Rivero-Diaz, #1 best-selling author of HowToImproveYourEconomy.com www.JavierRiveroDiaz.com

Alena, the woman of the future lives here in our recent times. She is Intelligent, Methodic, Sparking-Smart, Professional, Results-Oriented and Well-Skilled. Do you want to know it yourself? Try then, you will agree with me.
— Joaquin Boston, President of the International Board of Entrepreneurs and Business Owners www.entreps.org

“Outstanding, master of her craft!”

I've been working with Alena for 3 months and have seen amazing results in that time. She motivates me to push past my perceived limits to get results. She’s the real deal in an industry full of wannabees, outstanding master of her craft. If you are serious about changing communication skills, Alena will lead you every step of the way.

— E. Nicolaas, CEO and Founder of Qafis Biometric Technology

“Where was Alena when I first started pitching?”

That's what I asked myself after her advice was crucial for my pitches to investors. Alena is the one that can change the game for you.

— Ethan Clime, CEO & Co-Founder of Crowdholding.com


“Alena is amazing! She can inspire just by talking!”

You feel the energy and you're ready to do everything! We asked her to prepare selected startups for an international startup competition and the impact was incredible! I'll be very proud if she becomes one of our mentors in the future!"

— Evgeny Frolov, CEO coworking space Krizovatka www.smartcoworking.cz

“Alena is a very strong, amazing woman!” 

Alena is a great communicator and a fantastic professional who consistently demonstrates a strong dedication to success. Her involvement with the Hispanic-Czech Chamber of Commerce has always been beneficial with a very positive feedback from the members and our events'  participants. We highly value her communication and couching abilities as well as her great personal values. She is a very strong, amazing woman with a lot of energy and we’re proud of having her as a member of our Chamber.

— Jitka Loucka, Director, Hispano-Czech Chamber of Commerce


“Alena is an inspiring speaker and the person that you would like to listen to all the time!”

Alena was extremely helpful in giving her feedback to our selected startups during a pitch training session. Her input was invaluable, straight to the point and made the startups completely revamp their approach and presentation style. I’d definitely recommend Alena to work with the entrepreneurs.

— Igor Ovcharenko Regional Manager for CEE & MENA www.seedstarsworld.com

“Alena is an excellent communications professional!”

During her course 'Fall in Love with Sales', she clarified a lot of important concepts I could apply in my business. It was well worth it to attend. She organized it in reduced groups, so she really focused on each personal case.

— Mgr. Nerea Olabegoya, MBA, Partner and Director at Qualo


“I was impressed by her passion for communication!” 

I met Alena during a workshop where she spoke about communication and sales. I was impressed with her passion for these otherwise not easy topics. Her course “Falling in Love with Sales” was enjoyable, individually oriented and practical. She took time to find out about my business and finally with only a few questions she discovered a problem area in my way of doing sales and gave me very practical advice. I would really recommend Alena to people who need a fresh look on sales and effective sales communication. Thanks Alena!

— Alla Migashko, Reinsurance Broker at AonBenfield www.aonbenfield.com

“Always upbeat with great energy that is highly contagious and literally makes my day!”

I’ve been working with Alena for two months and she’s definitely the Business Coach that I’ve been looking for. She is kind, empathetic yet very strict, always following up and making sure that I take action. She didn’t hesitate to accompany me to business meetings. She observed me and then provided a clear, constructive feedback. Next time I spoke to a customer, I did it differently and felt much better. I highly recommend Alena as a Coach to anyone who wants to improve their communication with customers and improve their results. 

— MVDr. Alexandr SKÁCEL, Veterinarian, Anomalous Animal Behavior Specialist www.zvirecipsycholog.cz


“Alena masters the art of communication and personal branding!”

We needed to reinforce the message that Customer Service is a critical element of the value chain and that the services we provide are key to the success of our business and our customers' business. As such, we need to be proud of what we do, and communicate in a powerful yet non arrogant way. Alena spent several sessions understanding our problem, and what we were trying to achieve before proposing a tailored approach. She gave our team some simple yet powerful communications tools to help structure our communication, as individuals and as a team. She really listened to what we had to say, adapted her service to what we were trying to address, and delivered it in a non-threatening, yet charismatic and disruptive way that caught everyone’s attention. She demonstrated exactly what she was encouraging us to do ourselves. The experience as a whole was Excellent! I would absolutely recommend Alena! Alena masters the art of communication and personal branding!

-Jean-Louis Richard, Director, Amadeus Global Customer Service Amadeus IT Group