Hi! I’m Alena. Trainer and speaker by profession and vocation. A globetrotter, sports enthusiast and an optimist, with an insatiable curiosity about people, life and business.

My professional background is in the corporate arena with roles in marketing, sales and communication in a wide variety of sectors including IT, travel and tourism, and wellness and beauty. Throughout my career, I have cherished living and working in five countries across Europe and Asia. It was through my entrepreneurship experience and through overcoming my own struggles as an entrepreneur and introvert, that I was inspired to start my communication business, which has turned into a lifelong passion.

I have since worked with hundreds of individual and corporate clients on developing their communication, public speaking and influencing skills. Since 2017, I have focused on working with female executives and to be honest, it has been the most fulfilling work that I have ever done. I have poured my heart and soul into it. I developed SHELeads, a program to help women shine with their uniqueness, powerfully influence people and become inspiring leaders who never lose sight of who they are. The program combines all of my professional experience (both corporate and entrepreneurial), my sales, marketing and public speaking skills, my study of human psychology, what I have learned from my mentors and my own life journey.

Things I am really proud of…

If I must choose a few (besides the SHELeads Program and our wonderful graduates), then it has to be speaking at the TEDx UNYP 2017 conference, winning second place in the 2018 Czech National Championship of Public Speaking, and coaching X.GLU, a team from the Czech Technical University to win the world title at the Microsoft Imagine Cup 2017 in Seattle, USA (in collaboration with Presenation.com).

I am regularly asked to speak at industry events and conferences. I participate in The International Board of Entrepreneurs, Entreps.org, run The Public Speakers, Trainers and Coaches Club in Prague and am an active member of Toastmasters International.

I contribute to various magazines and newspapers including Czech & Slovak Leaders and Business Woman. You can read my articles and watch my videos on my blog.

Educational background

My educational background is in Business Administration and Languages. I am also trained in disciplines such as Emotional Intelligence, Neuro-Linguistic Programming (NLP), Coaching & Mentoring, Interpersonal Effectiveness, Leadership, Negotiation, Online Marketing & Branding, The Enneagram and Instinctual Variants of the nine personality types. Last but not least, I have also been certified as an Enlightened Warrior and Guerrilla Marketeer. :)


And here’s the unofficial part for the curious…

I spent years working primarily with men. They were the ones in my training courses, the ones demanding my consulting services – often company founders and corporate executives going to international conferences. I loved it! I found it very natural to interact with men. I loved the directness of it and the effectiveness and efficiency of our communication. No messing around!

But then an existential crisis hit. I was stressed and overworked and my personal life crumbed to pieces. I hit rock bottom. It was time to stop and really think about what had gone wrong in my life. I had to face the very ugly truth about whom I had become over the years of dedicating my life to the pursuit of professional goals. My way of life and being took a toll on me and my relationships; I became the hardened professional woman (I’m sure you know what I mean). As I started to pick myself back up and work on certain aspects of myself (including my long abandoned feminine power), I felt the urge to surround myself by women, despite never actively seeking their company before. And, surprise, surprise (I don’t believe in coincidences) ... I got my first request for a training of an all-female team, and then another and another. What a refreshing change! I found the company of women profoundly energising and satisfying. In getting to know many of my female clients well beyond the professional realm, I realised with great sadness that many were facing issues I knew only too well.

Many of us women, who actively pursue a career in management, are well in tune with our masculine side. We are driven, independent, ambitious, and action and result-focused. We know what we want and we go and get it. And that’s all fabulous! As women in business, we need the ability to connect with and use our masculine energy effectively because it helps us get stuff done and achieve more at work. But it’s equally important that we never abandon ourselves, that we spend time cultivating our feminine side because that’s the source of our inner flame, that’s where our true power lies! We have to bring more of our innate feminine essence to our life and to our business. Not only will we feel more authentic but the people around us, our teams, our customers, will feel it and greatly appreciate it!!

So, that’s how it all started…

I took it as my mission to help professional women succeed in their managerial endeavours while never forgetting who they are. And that’s how the SHELeads Program was born! Its fourth iteration will see the light of day in early October and I am so profoundly grateful for it!

6 random facts about me

  • I love a healthy, sporty lifestyle but occasionally succumb to a delicious piece of chocolate cake.

  • I am an ex-ballroom dancer and on the odd occasion you may still spot me somewhere letting my hair down in the middle of the dance floor.

  • I adore Prague and its countless little cafes - perfect to savour the moment and a good book (and a delicious piece of chocolate cake! :)

  • I am Czech, from the spa/film town of Karlovy Vary, and I am still making friends with my native country after 22 years spent living abroad.

  • I have an insatiable curiosity about people and life; I don’t own a TV and prefer to be the star of my own TV show! :)

  • I have been trained as an ‘Enlightened Warrior’ in the tropical forest of Malaysia.


Thank you so much for stopping by! Feel free to get in touch with me and who knows, perhaps something beautiful can emerge from this interaction!

Love, Alena


Want to work together?

If you wish to discuss your specific needs, expectations and what you want to achieve, you can book a slot directly in my agenda!